Chief Directorate: Communication and Liason
 
Chief Director
Vacant
Mr Mack Lewele
Director: Communication
Tel: +27 (12) 441 3084
Fax : +27 (12)441 3465
Email: Mack.Lewele@dac.gov.za

 
Purpose

Since communication is a strategic function, the Chief Directorate: Communications interacts with all programmes
in the Department. Whenever communications campaigns are planned, the diverse nature of South African
society is taken into account. The Chief Directorate aims to communicate in such a way that its message
reaches and is understood by all the intended audiences, and it strives to present relevant information in an
attractive and interesting manner. Through letsema activities, conferences, indabas and izimbizo that include
all sectors of society, the Department interacts directly with stakeholders.
Functions and Activities
• To create a heightened awareness of the role of arts and culture
• To highlight the role or arts and culture in economic development and social cohesion
• To profile arts and culture as one of the employment-generating sectors/industries which the youth could follow as career
• To create solid communication programmes with the Department's stakeholders
• To correct inconsistencies and imbalances that affect access to arts, culture and heritage by providing information to the public
• To focus on the Department’s role in job creation within the Cultural Industries Growth Strategy (for example promoting, publishing in all official languages, film, craft and music)
• To implement outreach communication programmes
• To promote linguistic and cultural diversity as important thrusts of the Department
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