The Department of Arts and Culture Launches the Craft Business Guide

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28 Mar 2014

ibusiso Xaba, The Director General of the Department of Arts and Culture will officially launch and make available the completed Craft Business Guide on 31 March 2014. The guide was submitted to the Deputy Director General, Ms Monica Newton by the Cape Craft & Design Institute (CCDI).The Department appointed the Cape Craft & Design Institute (CCDI) to develop a business guide for crafters and other stakeholders in the sector. The guide is intended to equip role players along the craft value chain with the knowledge of how to operate sustainable enterprise that produce good quality and marketable products which are supported by sound business fundamentals.

The Guide is a sequel to the Craft Information Handbook and Directory which was developed back in 2001. This guide will be distributed electronically to crafters, craft enterprises and other role players along the craft value chain. The sector’s feedback will be used to expand the guide into the second and final series which will also be printed and distributed physically

The Guide addresses topics such as how to come up with a sellable product idea,production processes, marketing, selling, financial management and others. The second series will address additional themes such as the Department of Trade and Industry’s incentives and other support available for the craft sector.This intervention comes at an opportune time when strategic interventions are being undertaken to escalate the development of this sector such as the review of the various craft development strategies and the development of a five year strategic plan, and the planned launch of the Mzansi Golden Economy (MGE)’s Sourcing Enterprise and Information Centre Portal.“The guide is an invaluable resource in the path of building a sustainable creative enterprise”says Minister Mashatile.

For comments contact: Mogomotsi Mogodiri at 071 687 4984

Enquiries: Joseph Mathe:

T: (012) 441 3666

Issued by the Department of Arts and Culture