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Public Art Development Programme

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Background: 

The Public Art Development Program is a work stream of Mzansi Golden Economy (MGE). The Department of Arts and Culture (DAC) Public Art Development Programme (PADP) will be implemented in partnership with other levels of government and government agencies and civil society. The DAC will solicit proposals on Public Art Development Programme (PADP) for projects that need to take place each year. The PADP is implemented to strengthen and grow the arts, culture and heritage sector, with particular emphasis on giving Youth, Women, Children and Persons with Disabilities (PwD) to participate and benefit from the PADP.
The DAC will use PADP to assist local organizations that are operating in the Public Art environment and to provide more opportunities for Creative arts practitioners, organisations and government to showcase creativity in public space, either on a permanent or temporary basis. PADP will enable the Creative arts sector to stabilise and consolidate, providing access to work and experience, build capacity /transfer skills and create linkages to support infrastructure (e.g. urban renewal project & parks), Expanded Public Works Programme (EPWP), enhance quality of life, support heritage and tourism. It will also promote partnerships the long term (through co-financing models), reduce dependency on government’s financial assistance, create sustainability of the Creative Arts sector, including culture and heritage sector. Through its implementation, the PADP will encourage professional planning and accountability by the sector. It will promote contribution of the sectors to the Gross Domestic Product (GDP) and stimulate local Economic activities.

Objectives of the Public Art Development Programme
The objectives of PADP Programme are numerous, key to them are the following:
• To create a nationally driven approach to PADP Programming which is focused on building community ownership and pride in public and shared spaces through public art projects. It will be structured to engage these communities at all stages of the development process, with the express objectives of:
• Creating decent work for artists, designers, researchers, storytellers, crafters, performance artists and a range of other workers involved in the realisation and presentation of public artworks;
• Attracting investment and economic activity to particular locations, including the ‘far-flung’ areas of this country;
• Achieving a range of impacts in adjacent areas:
 Safe and decent Human Settlements/Housing,
 Skills transfer & Education,
 Community Well-being & Health and
 Community-driven Public works
• Catalysing work creation and economic activity in a range of associated sectors: tourism, hospitality, property development and so on

• To upscale existing Public Art Projects and create public interest in Public art’s role in their communities – in creating real jobs, stimulating local economy, enhancing quality of life, raising awareness of local history/heritage and allowing increased diversity of cultural offerings and or over longer duration for the event with obvious economic and social benefit for the location and on ensuring that positive spin-offs/impacts.
Exit employment opportunities to be created:
The participants in the PAD Programme will gain numerous skills and employment opportunities, which include self-employment:
• Life-skills : Interpersonal, negotiation, conflict-management and communication skills
• Visual Arts, Performance Art, Storytelling and Design skills
• Research skills
• Entrepreneurial and Business Skills
• Presentation skills
• Skills in applying/bidding for (Pubic Art) Commissions
• Problem-solving and creative solutions skills
• Community Participation, Community-liaison and Appraisal skills

Province, Region/ Local Municipality: PAD Programme is a National programme
Training to be offered and beneficiaries:
Creative Arts - Visual Arts, Design,
Community Liaison,
Business and
Research skills.
PADP Programme Beneficiaries:
• Youth
• Women
• Persons with Disabilities
• The Elderly (especially on storytelling issues)

Director – Moleleki Ledimo
e-mail: moleleki.ledimo@dac.gov.za
Tel: +27 12 441 3071/90