South Africa in Paris - A South African retail exhibition at the renowned Le BHV/ Marais
The 14th of June 2017 marks the grand opening of a novel South African exhibition at the illustrious Le BHV / Marais in Paris - a department store of the group of Galeries Lafayette. The BHV will showcase a South African way of life, the creative energy of the Rainbow Nation and its international design and cultural capitals: Johannesburg and Cape Town.
In a project championed by Artlogic, This is Cape Town and Le BHV / Marais, we will see close to 40 South African exhibitors retailing their luxury wares in Paris from 14th June until the 31st of July 2017. Le BHV / Marais lies in the heart of Paris. It is situated within the 4th Borough, which is a historical and cultural hub that attracts more visitors than any other. It is surrounded by some of the most renowned tourist sites of the capital; Notre Dame and the Pompidou Centre. With over 60 000 daily visitors, the store presents an invaluable opportunity of exposing international audiences and buyers to the electric pulse of a South African creative energy that will redefine the art of fine living.
For the summer of 2017, the BHV will be adorned with South African’s colours from storefronts through to curated interior displays presenting a new take on refinement and elegance. The department store will house a selection of artisanal South African brands across various design categories namely; fashion, furniture, accessories, beauty, homeware and decor - all in full fusion. A project of this proportion, lead by a prominent international retailer is the first of its kind in Paris.
Along with Artlogic, This is Cape Town and Le BHV / Marais, other Partners have come on board to pilot this defining trade and export initiative. The South African Exhibition in Paris is proudly supported by Brand South Africa , the Department of Small Business Development , the Department of Arts and Culture , South African Tourism and the Gauteng Growth and Development Agency in South Africa.
Taking our brands into a large international retailing environment moves us closer to our audacious goal of ultimately securing permanent supply contracts between the brands and the store, as well as other buyers in Paris. These brands have been nurtured on home soil through the Sanlam Handmade Contemporary Fair and this trade and export opportunity is just one step in the pursuit of getting our high quality South African products, which we so love, into homes and stores all across the globe. This project
will craft a progressive narrative around the South African artisanal design market, which is growing and thriving with a new audacity and vigour. ~ Mandla Sibeko, Director Artlogic The main purpose of this first exhibition in Europe is to help and support South African designers in their international development.
The European market is not the same as the South African market, therefore my role is to guide designers in understanding this new market that is available to them and accompany them throughout this beautiful journey ~ Julie Hatchuel, Director This is Cape Town Event Overview
Opening Event : 14h June 2017
Open to Public : 14th June 2017
Closing : 31st July 2017
Location : Le BHV Marais, 52 rue de Rivoli, 75189, PARIS
Curators : Artlogic, BHV Marais and Julie Hatchuel-Bex.
1. A Love Supreme
2. Ashanti Design
4. ASH Ceramics
6. Bath Body Beard
7. Beach Cult
8. Butter Jewellery
9. Butter Pudding
10. Crystal Birch
11. Dear Rae
13. Granadilla swim
14. Handmade by me
16. Henriette Botha
17. Klomp Ceramics
18. MaXhosa by Laduma
20. Lisa Frazer
22. Margot Molineux
23. Merwe and Salt
24. Mevrou & Co
25. Mia Melange
30. Simon & Mary
32. Thalia Strates
33. Thula Sindi
37. Wiid Design
38. Wild Olive
39. Wolf & Maiden
40. Wren Design
Artlogic specialises in high-end, boutique Fairs. Together with corporate sponsors the company produce several annual Fairs that have come to be regarded as key events in their respective sectors. Founded in 2004, the company’s first venture was a production of William Kentridge’s 9 Films for Projection, sponsored by Standard Bank in South Africa and Bloomberg in New York, and The Magic Flute, sponsored by Rand Merchant Bank. Currently, Artlogic produces the FNB
JoburgArtFair, the Sanlam Handmade Contemporary Fair, the Standard Bank Africa Cycle Fair, the Winter Sculpture Fair as well as signature events. By acting as a conduit between business
and cultural entities, Artlogic aims to open up new markets beyond the reach of traditional marketing tools. For more information about Artlogic visit www.artlogic.co.za
About Le BHV/Marais
Located at the heart of the historic district of Le Marais, LE BHV / MARAIS is an iconic store. Perfectly nestled at the crossroads of the Right Bank / Left Bank, this institution remains the landmark for creative types, Left Bank Parisians, the fashion forward Town Hall set, arty blue cord students and more.
It is a luxury bazaar, where anything and everything can be found. From a Lagostina frying pan, to a SMEG dishwasher, via the latest Bultex mattress. An unmissable destination for aesthetes and hedonists alike. For more about Le BHV/Marais information visit www.bhv.fr
About This is Cape Town
This is Cape Town agency operates in the fields of events, communication, marketing, branding and consulting. The agency is based in Cape Town, and in Paris, under the more global & international supervision of This is Agency, and the main specificity and vocation is to create bridges between South Africa and Europe, through connected projects on both continents.
The Cape Town office team is headed by Julie Hatchuel-Bex & Maïliene Birenne.
In Paris, Elodie Rouge is the relay point of the agency in France and works in close collaboration with Julie Hatchuel & Gérard Laffargue. For more information about This is Cape Town visit www.thisiscapetown.co.za/
Proudly Supported by:
● Brand South Africa
● Department of Small Business Development
● Department of Arts and Culture
● South African Tourism
● Gauteng Growth and Development Agency ( GGDA)
+27 (0)11 447 38 68
For more information visit www.bhv.fr/actus/south-africa-x-bhv-marais/