South Africa has a colourful, diverse and vibrant craft sector. One of the strengths of the country’s crafts is its distinctiveness/uniqueness. The basketry from South Africa is recognisable from anywhere in the world. A person who is familiar with the Ilala grass woven baskets from KwaZulu-Natal will know them wherever they might see them in the world. So is the basketry from the Free State and Limpopo. Such is the character of our crafts in that they tend to a great extent to take on the geographic and traditional inspiration of particular areas of our country.
The audiovisual industry has been identified by the South African government as a key driver of job creation within the creative industries in South Africa. The Ipap strategy declares that “The film and TV industry is a strategic sector not only because it has the potential to contribute directly to economic development in terms of employment, investment and export, but also it has a range of significant spill-over potential”.