Agreement reached on artists line-up for Official 2010 Kickoff Concert

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13 Apr 2010

The Ministry of Arts and Culture, the Creative Workers Union of South Africa (CWUSA) and the 2010 FIFA World Cup Organising Committee South Africa (OC) today again met to discuss the Official Kick-off Concert for the 2010 FIFA World Cup.

After a frank, fruitful two hour meeting in Sandton, Johannesburg, led by Arts and Culture Minister, Ms Lulu Xingwana, OC CEO Dr Danny Jordaan and CWUSA President, Mabutho Sithole, all three parties agreed on the need for the inclusion of additional South African artists in the line-up for the concert at Soweto's Orlando Stadium on 10 June 2010.

The following agreements were reached by the meeting:

  • The South African Music Promoters Association (SAMPA) would work
    together with the Los Angeles-based Control Room company that is staging the concert to satisfy BEE concerns. SAMPA would have a line of communication with Control Room.
  • More artists would be included in the June 10th Concert line-up so
    that it should be more representative and reflect gender and demographic concerns. No names will be publicly announced until contracts are signed with the artists.
  • There would be further engagement on the arts and culture components
    at fan parks and Public Viewing Areas to make this a truly African arts and culture experience. A meeting with the 2010 Host Cities will be held to consolidate this engagement.

I'm satisfied with the outcome of this meeting. It is to the benefit of arts and culture in this country. I am glad that all stakeholders could agree on a way forward and on the principle of greater representation of South African and African artists on this major global platform to be held on South African soil. I want to commend all parties for the manner in which they conducted the discussions, said Minister Xingwana.

We had a very constructive meeting today with Minister Xingwana and CWUSA. We've always maintained that incredibly talented South African and African music industry will play a major part in the tournament's off-field success and character. So, we are certainly very supportive of South African artists using the tournament's considerable platform to showcase their talents and we will continue to constructively engage with CWUSA in this regard, said Dr Danny Jordaan.

CWUSA President Mr Mabutho Stihole said: A very contructive meeting was held and the Ministry must be commended for heeding the call of the local industry on this matter. We have taken one small step but we are hopeful that this dialogue will continue so that we optimise opportunities for our sector. In light of the agreements reached at this meeting, CWUSA therefore calls off its intended march on the 15th April 2010.

For further enquiries:

Lisa Combrinck: 082 821 4886
Jermaine Craig : 083 2010 121
Sipiwo Matshoba: 082 939 3798