Media invitation to the Magnificent Fridays Campaign in Cape Town

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10 Feb 2011

Members of the media are invited to the Cape Town leg of the activation event for the “Magnificent Fridays” campaign. Magnificent Fridays campaign is an initiative of the Department of Sport and Recreation South Africa intended to galvanize the entire nation to stand behind their sports heroes and help them achieve their best in the respective international tournaments scheduled for 2011. The tournaments are for Cricket, Netball and Rugby. The tournaments for both Cricket and Rugby are World Cups while that of Netball is the World Championships.

The Department of Sport and Recreation will together with provincial departments responsible for sport & recreation host events where “Magnificent Fridays” Campaign will be rolled out. South African citizens are encouraged to wear their T-Shirts/replica jerseys of the three National teams every Friday; to sing the National Anthem and to fly high the national flag.

The campaign will be rolled out in four phases. First phase focuses on the media and communities’ launches of the campaign; second phase focuses on supporting the Cricket Team; third phase on supporting the Netball Team and the last phase is on supporting the Rugby Team before and during their tournaments. Activities of “Magnificent Fridays” will, amongst others include educating communities about the national symbols; singing of the national anthem; distributing the national flags and conducting identified sports clinics.

The Department of Arts and Culture supports this initiative and will fully participate to promote social cohesion and nation-building. We want to use this initiative to mobilize society towards greater levels of national pride and unity as experienced during the soccer World Cup in 2010. Ministers Paul Mashatile, Minister of Sports and Recreation Fikile Mbalula and the Deputy Minister of Arts and Culture Joe Phaahla. The Cape Town leg of campaign on Friday 11 February 2011 is as follows: 

Date   :           11 February 2011

Time   :           06:00 to 09:00

Venue            : Cape Town Train Station, Forecourt



  • Presentations on Magnificent Fridays campaign, social cohesion, national orders and symbols: Ministers of Sport & Recreation, Mr Fikile Mbalula,  Minister of Arts & Culture, Mr. Paul Mashatile and Deputy Minister of Arts and Culture, Mr Joe Phaahla
  • Coaching clinics in Cricket, Rugby and Netball
  • Performances by artists, bikers
  • Attendance by National Netball, Rugby and Cricket teams and legends
  • Distribution of national flags, national symbols booklets and other materials

Enquiries        : Mack Lewele                       012 441 3083/ 082 450 5076

                       : Mmatlhame Raseleka        012 304 5235 / 083 959 3421